Fishing lake at dawn
Watertown's Trusted Fishing Destination

Every Cast Deserves Your Best Gear

From the first bite to the final reel, we equip passionate anglers with premium tackle, expert advice, and everything needed for an unforgettable day on the water.

Proud Angler shop interior
Our Story

Born from a Passion for the Catch

Proud Angler Bait and Tackle isn't just a store—it's a gathering place for those who find peace on the water and excitement in every cast. Located in the heart of Watertown, we've been the go-to destination for both weekend warriors and seasoned veterans.

Our shelves are stocked with carefully selected tackle, from trusted national brands to local favorites. But what truly sets us apart is our team—people who know these waters, understand fish behavior, and can help you find exactly what you need.

Local
Owned & Operated
Expert
Personal Guidance
Quality
Curated Selection
What We Offer

Everything You Need On the Water

Fresh & Live Bait

Daily fresh selections including worms, minnows, and crickets—kept alive and active for your success.

Premium Tackle & Gear

Rods, reels, lures, and line from top manufacturers. Quality equipment built to last through countless casts.

Local Expertise

Our staff knows Watertown's waters inside and out. Get personalized recommendations for the best spots and techniques.

Custom Rigs & Repairs

Need a custom rig tied or a reel serviced? We offer professional rigging and repair services to keep you fishing.

Fishing Licenses

Quick and easy fishing license purchases. We handle all the paperwork so you can focus on the fishing.

Community Hub

Join fellow anglers, share stories, and stay updated on local fishing conditions and events.

Visit Us

Ready to Cast Off?

Stop by our shop or give us a call. We're here to help you prepare for your next adventure on Watertown's waters.

Address

514 10th St NW
Watertown, SD 57201

Phone

(605) 882-1335

Hours

Mon - Sat: 7:00 AM - 7:00 PM
Sunday: 9:00 AM - 5:00 PM

Send Us a Message

Find Us in Watertown

Is this your business?This is my business